{"id":32321,"date":"2025-06-25T16:50:19","date_gmt":"2025-06-25T13:50:19","guid":{"rendered":"https:\/\/astartaholding.com\/vik-cze-dosvid-a-ne-bar%d1%94r-v-ukra%d1%97ni-prezentuvali-pershe-doslidzhennya-pro-potenczial-ta-vikliki-viku%ef%bf%bc\/"},"modified":"2025-07-02T15:32:42","modified_gmt":"2025-07-02T12:32:42","slug":"vik-cze-dosvid-a-ne-bar%d1%94r-v-ukra%d1%97ni-prezentuvali-pershe-doslidzhennya-pro-potenczial-ta-vikliki-viku%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/astartaholding.com\/en\/vik-cze-dosvid-a-ne-bar%d1%94r-v-ukra%d1%97ni-prezentuvali-pershe-doslidzhennya-pro-potenczial-ta-vikliki-viku%ef%bf%bc\/","title":{"rendered":"Age is Experience, Not a Barrier: Ukraine Presents Its First Research on the Potential and Challenges of Aging"},"content":{"rendered":"\n
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Kyiv, June 24, 2025<\/strong> \u2014 The agri-industrial holding Astarta-Kyiv<\/strong> and the Ministry of Social Policy of Ukraine<\/strong> presented a landmark study that lays the foundation for creating the conditions for active and healthy longevity within Ukraine\u2019s Demographic Development Strategy<\/strong>.<\/p>\n\n\n\n

Astarta and the Ministry of Social Policy have joined forces to initiate the development of systemic solutions in active ageing. Human dignity, the right to continuous development, social inclusion, and professional fulfilment throughout life are at the core of the future Active Longevity Program.<\/p>\n\n\n\n

\u201cOver a lifetime, a person accumulates experience, knowledge, and deep expertise. It is the state\u2019s responsibility to ensure that this potential is not lost. We must create conditions where people can remain active, update their skills, and be engaged in society and the labour market at every stage of life. It is not only an economic issue \u2014 it is about the sense of purpose and belonging in a society that includes rather than excludes based on age. The state must and will partner in this process \u2014 by opening opportunities, removing barriers, and supporting active longevity,\u201d <\/em>\u2014 said Oksana Zholnovych<\/strong>, the Minister of Social Policy of Ukraine.<\/strong><\/p>\n\n\n\n

Ukraine is currently undergoing a significant transformation of its demographic structure. By 2035, the share of people aged 60+ will reach 28%, with over 60% being women. Every person needs to remain capable, active, and socially engaged for as long as possible. However, preparing for dignified and active ageing must start not at 60 but much earlier \u2014 in youth when the foundations for future professional, social, and psychological well-being are laid.<\/p>\n\n\n\n

To build a society where ageing leads not to exclusion but to new opportunities, we must understand the obstacles that prevent people from staying active. With this goal, Astarta and the Ministry of Social Policy commissioned the research \u201cActive Longevity in Ukraine: Current State and Barriers\u201d<\/em> by the Ruban Litvinova Social Impact Agency<\/strong>. It is the first comprehensive study in Ukraine to systematically analyze the barriers faced by adults (45+) and older individuals (60+). The findings reveal key societal trends:<\/p>\n\n\n\n